Comments on: The only big public library trend of 2021 https://www.publiclibrariesnews.com/2022/02/the-only-big-public-library-trend-of-2021.html What's happening to your library? Sun, 06 Feb 2022 16:05:03 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Chris Hamilton https://www.publiclibrariesnews.com/2022/02/the-only-big-public-library-trend-of-2021.html#comment-49822 Sun, 06 Feb 2022 16:05:03 +0000 https://www.publiclibrariesnews.com/?p=18349#comment-49822 It’s as much a mystery today as it was 40 years ago that we continue to hear – and say – there’s no money for a proper promotional campaign. It just isn’t true.

Every library service has a substantial budget and could choose to so spend a percentage on marketing like any successful business would.

They could club together regionally or nationally. CILIP has substantial reserves and could contribute or lead. DCMS has access to central government funding.

If it’s not lack of money – and it isn’t – what is preventing this most basic and obvious piece of action? We need to shake off the inertia and get on with the job before it’s game over.

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